Discover Your Ideal Customer Profile Episode Description Essential Marketing Strategies for Startup Founders with Ksenia Melnikova In this episode, learn to build a durable marketing strategy for your startup. Our guest, Ksenia Melnikova, with over 15 years of experience in brand design and marketing, discusses how to identify your Ideal Customer Profile (ICP) and effectively communicate your value to achieve quality conversions. Understand the importance of aligning your br