TechNewsWorld: AI Is Rewriting the Rules of Brand Management

What story is the collective data telling about you? MelkPR quoted in TechNewsWorld on use of AI in Brand Management.

Read the full article in TechNewsWorld.

“Using AI to analyze their community feedback, we discovered the real issue was that customers misunderstood who they were,. They were perceived as a retailer when, in fact, they were an insurance fulfillment service. With this insight, we produced fewer — but clearer — materials that corrected the misunderstanding and improved customer outcomes.”

Read the full article here, written by John P. Mello Jr. Original article published May 13, 2025 5:00 AM PT

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