Who we Are

Melk PR, LLC, doing business as Melk Marketing Partners and MMP, located in Sioux Falls, South Dakota, USA, is the controller of your personal information when you use our website(s), applications, or services.

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You can contact us at Info@Melkpr.com. Our designated Privacy Officer can be reached at the same email address for questions or concerns.

 

What This Policy Covers

This policy describes:

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• What personal information we collect

• How and why we use it

• When and with whom we disclose or “sell”/“share” it (as defined by state laws)

• Your privacy rights and how to exercise them

• State-specific notices

• Our retention, security, and children’s data practices

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This policy does not apply to employment applicants, employees, B2B contacts, which are covered by separate notices where relevant.

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Personal Information We Collect

Depending on how you interact with us, we may collect:

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Categories

• Identifiers and contact data: name, email, phone, postal address, IP address, device IDs

• Commercial information: purchase history, service interactions

• Internet or network activity: pages viewed, links clicked, referrer, time on site, approximate location, analytics, cookies

• Geolocation data: coarse location; precise location only if you grant permission

• Payment data: tokenized payment details processed by our payment provider

• Audio/visual content: customer service recordings if you call us

• Professional or education information: if voluntarily provided in forms

• Inferences: preferences or segments derived from the above

• Sensitive personal information (SPI) (only if you provide it and only as permitted): precise geolocation; government identifiers; account log-ins; racial or ethnic origin; biometric data; financial account details. We limit SPI to what is necessary and apply heightened controls.

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Sources

• Directly from you (forms, purchases, support)

• Automatically from your browser/device (cookies, pixels, SDKs)

• From service providers and partners (analytics, advertising, fraud prevention)

• From publicly available sources where permitted by law

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Why We Use Personal Information

We use personal information to:

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• Provide, secure, and improve our site and services

• Process orders and payments, and deliver customer support

• Personalize content and measure performance

• Prevent fraud, debug, and ensure integrity and security

• Conduct research, analytics, and reporting

• Comply with law, enforce terms, and protect rights

• Run marketing, including cross-context behavioral advertising and email/SMS (with opt-out options)

 

We do not use or disclose Sensitive Personal Information for purposes that require a “Limit the Use” choice in California unless we present you with that option first.

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Disclosures, “Sales,” and “Sharing” for Targeted Advertising

We disclose personal information to:

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• Service providers / processors that act on our behalf under contract

• Advertising and analytics partners to measure performance and deliver interest-based ads

• Affiliates within our corporate group

• Authorities or others for legal compliance or safety

• Successors in a merger, acquisition, or other transaction

 

Some states define “sale” broadly to include transfers for valuable consideration, and “sharing” to include cross-context behavioral advertising. Our use of third-party advertising technology may be considered a “sale” or “sharing” in California and “targeted advertising” in other states. You can opt out as described below.

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Retention

We retain personal information no longer than necessary for the purposes described above or as required by law. Retention periods vary depending on the type of data (e.g., customer inquiries up to 24 months, analytics logs up to 12 months, unless earlier deletion is requested).

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Your Privacy Rights and Choices

Depending on your state, you may have the right to:

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• Access and confirm whether we process your data

• Delete personal information

• Correct inaccuracies

• Obtain a portable copy of your data

• Opt out of (a) sale of personal information, (b) sharing/targeted advertising, and (c) profiling with legal effects

• Limit the use and disclosure of Sensitive Personal Information (California)

• Appeal a denied request

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How to Exercise Rights

Submit a request by either:

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• Emailing us at Info@Melkpr.com with “Privacy Request” in the subject line, or

• Using our Privacy Request Web Form (link in site footer)

 

We will verify your identity using reasonable steps. You may designate an authorized agent to act for you, subject to verification requirements.

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Opt-Out Signals (Global Privacy Control and Other Universal Signals)

If your browser or device sends a Global Privacy Control (GPC) or similar opt-out signal, we treat it as a request to opt out of “sale” and “sharing” or targeted advertising where required by law.

 

Quick Links:

• Do Not Sell or Share My Personal Information / Opt Out of Targeted Advertising

• Limit the Use of My Sensitive Personal Information (California only)

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Automated Decision-Making and Profiling

We do not currently use automated decision-making that produces legal or similarly significant effects. If this changes, we will update this Policy and provide notice/rights where required.

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Cookies and Tracking

We use cookies and similar technologies to operate our site and measure performance. You can manage preferences via our cookie banner or browser settings. We do not respond to “Do Not Track” signals, but we honor GPC and other legally recognized universal opt-out signals.

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Adults Only

Our services are intended only for legal adults (18+). We do not do business with or knowingly collect data from anyone under 18. If we learn we have collected personal data from a minor, we will delete it promptly.

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Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data, including access controls, encryption where appropriate, and vendor oversight.

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State-Specific Notices

(California, Colorado, Connecticut, Virginia, Utah, Oregon, Texas, Florida, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Nevada — all aligned with 2025 updates; content remains the same, with “Melk PR, LLC d/b/a Melk Marketing Partners and MMP” named as controller.)

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California (CCPA/CPRA)

• Notice at Collection: We collect the categories listed above for the purposes stated. We disclose these categories to service providers and, for advertising and analytics, to third parties which may be considered a sale or sharing.

• Your Rights: Access, delete, correct, portability; opt out of sale/share; limit use/disclosure of Sensitive PI; non-discrimination; authorized agent; GPC honored.

• Financial Incentives: If we offer loyalty, referral, or similar programs that involve personal information, we will describe the material terms and how to opt in.

• Shine the Light: California Civil Code §1798.83 permits residents to request information about sharing with third parties for their own direct marketing; we do not do this without your consent.

• Automated Decision-Making, Cybersecurity Audits, Risk Assessments: We will comply with any effective regulations and timelines that apply to our business.

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Colorado, Connecticut, Virginia, Utah, Oregon, Florida, Texas and others already in effect prior to 2025

We provide access, deletion, portability, and opt-out of targeted advertising and sale where required. We honor recognized universal opt-out mechanisms where mandated, including in Connecticut beginning January 1, 2025. Texas: small businesses are generally exempt, except consent is required to sell sensitive data. We apply the strongest standard across states for consistency.

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States Taking Effect in 2025 (Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland)

We extend a unified set of rights to residents of these states, including access, deletion, portability, and opt-out of targeted advertising and sale, with corrections and profiling opt-outs where required.

 

Highlights:

• Iowa: no right to correct or to opt out of profiling.

• New Jersey: assessment required before high-risk processing; consent for teens 13–17 for targeted ads/sale/profiling.

• Minnesota: transparency obligations and privacy officer designation.

• Maryland: stricter data-minimization requirements and a ban on selling sensitive data.

• Tennessee: affirmative defense for programs aligned to recognized privacy frameworks (e.g., NIST).​

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Nevada (Online Opt-Out)

Nevada residents may submit a verified request directing us not to sell their personal information by using our “Do Not Sell or Share” link or contacting info@MelkPR.com. We maintain a designated request address and respond within required timelines.

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Washington and Nevada Consumer Health Data

We do not collect health data.

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International Users

Our services are intended for US users. If you access them from outside the US, your information may be processed in the US.

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Third-Party Links and Services

Our site may link to third-party sites or integrate third-party SDKs and pixels. Their privacy practices are governed by their policies.

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Changes to This Policy

We will update this Policy when our practices change or laws evolve. Updates will be posted here with a new “Last Updated” date.

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How to Contact Us

• Email: Info@Melkpr.com

• Appeals: Email us with “Privacy Appeal” in the subject line, and we will respond within the timeframe required by law.

• Privacy Request Form

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