Brand strategy questions you need to answer:

A brand strategy should be able to answer these fundamental questions:

Brand strategy questions about identity & purpose

• Why does this brand exist beyond making money?

• What do we stand for? What are our core values?

• What makes us genuinely different from competitors?

• What's our brand's personality and voice?

Brand strategy questions about audience

• Who are we serving? (specific target audiences, not "everyone")

• What do they truly need, want, and care about?

• How do they currently perceive us versus how we want to be perceived?

• What role does our brand play in their lives?

Brand strategy questions about positioning

• What space do we own in the market?

• What's our unique value proposition?

• How do we want people to describe us?

• What category do we compete in, or are we creating a new one?

Brand strategy questions about experience

• How should people feel when they interact with our brand?

• What's the experience we promise to deliver?

• What does good look like across all touchpoints?

• What behaviors and actions bring our brand to life?

Brand strategy questions about direction

• Where are we going? What's our vision?

• What won't we do? (boundaries and trade-offs)

• How will we grow and evolve?

• How do we measure brand success?

  
  

Brand strategy questions about communication

• What's our core message or story?

• What proof points support our claims?

• What should we talk about (and what should we avoid)?

• How do we maintain consistency while staying relevant?

Take advantage of the opportunity for your business to grow beyond the market gloom. If you need additional clarity and support, reach out to info@MelkPR.com. We offer limited spots for free consult sessions.