- 1 min
What Brand Perception Is and Why It Matters
Check out this CMSWIRE article by Scott Clark on brand perception and why it matters. Here is what we had to say: "At its core, brand...
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Your marketing doesn’t need to be complex. Uncluttering your approach leads to a more manageable strategy with less drain on time and resources giving you a better ROI.
Whether starting from scratch or reinvigorating your existing marketing initiatives, let's work to unlock your success, improve your momentum, and break through roadblocks holding you back from leveling up your business.
Discover the Power of Uncluttered Marketing
Lean into data
MarComm Mastery
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After more than a decade immersed in the world of leading industry-shaping agencies, it was time to chart a new course. My journey working with large retainers and the clients behind them illuminated a critical need: nimble marketing support for the often-overlooked heart of our economy—the lower middle market and independently owned businesses innovating at the ground level.
Marketing is the operational backbone of any enterprise. It directs the journey of your success starting from how your stakeholders discover you, grow to trust you, convert into your clients, and develop into your advocates, further amplifying your business success. Yet, too often, traditionally run marketing practices cannot accommodate the swift stride and agility requirements that are the essential ingredients of any successfully operating independently owned businesses. Traditional agency retainer models don't allow for that agility. And for them, it is easier to linger in the land of “that’s how it’s always been done.”
It’s time to shift gears—to reevaluate, recalibrate, and redirect.
Why? Because your success matters. Together, we’ll forge a more efficient and impactful marketing and communications strategy — one that propels your business to the next level. Whether you’re laying the initial foundation for your marketing strategy, seeking to outsource hands-on execution, or aiming to recalibrate, let’s connect. Click the “Learn More” button to explore the full scope of what I offer, the purpose driving it, and how our collaboration can pave the way to your success.
Your growth is our shared journey. Let’s make it remarkable.
MarComm Mastery
Industries Serviced
Financial Services Ecosystem
Wealth managers, advisors, planners, practice management services, and the technology that supports it all.
Professional Services Ecosystem
Legal practices, consultants, engineering firms, accounting firms, and other organizations that support broader B2B operations.
B2B Technology Ecosystem
IT services, MSPs, OEMs, industrial RPA, manufacturing infrastructure, data management services, and niche solutions.
SaaS Solutions
The ubiquity of SaaS solutions in day-to-day operational frameworks places them in a stand-alone category.
Industris Serviced
Past Clients
Services
Marketing is an investment in your business. The right approach is the difference between growth and stagnation. Melk PR solutions are designed with your growth in mind, and are built using a paradigm that simplifies and unclutters your marketing to help you focus on the right activities and achieve the best ROI.
These solutions blend seamlessly with your existing operations (with no down time) no matter where in your business journey you are. Whether you are ready to bring in a CMO partner, looking to outsource components of your existing marketing execution, or need help pivoting into a successful marketing program, we can work together and make that happen for you.
Ready to explore?
Project Solutions & Limited Retainer Options
Designed for businesses that:
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Understand the importance of marketing but are not yet positioned for a fully outsourced marketing partner.
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Want to experiment with an internally designed marketing baseline program and need limited support to get projects over the line.
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Need to free-up time for more client-facing activities.
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Need an industry subject matter expert to ensure quality.
Click on the category to learn more.
STRATEGY
SUPPORT
SOCIAL MEDIA
MARKETING
MEDIA
RELATIONS
CONTENT
STRATEGY
EVENTS &
AWARDS
INDUSTRY
LEADERSHIP
Fractional CMO Partnership
Designed for businesses that:
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Recognize their need for marketing support.
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Do not yet have the budget, means, or need to bring in a full-time team member.
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Do not know how to get started or need support with what has already been initiated.
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Have a marketing insider but need an outside perspective to help troubleshoot marketing activities.
Working together, our goal is not to give you a set of one-time campaigns. Instead, we create a bespoke holistic marketing framework that melds with your business flow and grows with you organically. It is positioned to meet future organizational needs as they arise.
Already have your own framework and need additional support? Whether you need an outside perspective on an existing strategy or need someone to implement and project manage current plans, let us work together to make that happen. My network of external resources alleviates much of the hassle around getting your project over the finish line. This means more time for you to focus on income-generating business activities instead of getting lost in the minutia of marketing coordination.
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